Given that Northampton's lack of a non-McDonald's 24 hour restaurant has come up at least once a day for the past several, I'd say it's time to start one. I used to be an advocate of the 24 hour Jewish deli, but now that there is one, albeit non-24 hour, in W. Springfield, I have moved on to supporting a soda shop. Maybe we could serve Harmony Springs. Cream soda/root beer ice cream floats, tastefully harsh modern psychedelic decor, maybe a gift shop? Who's with me?

(crickets)